How will Responsive Web Design Impact on SEO

With the use of smartphones and tablets to surf the web is developing at a galactic pace, it has become more and more important to create a website that works across multiple platforms. Mobile devices are regularly obliged by display size and need an alternate strategy to how content is laid out on screen.

In simple words, responsive design implies a site's pages reformat themselves relying upon which device they are being displayed on, guaranteeing that whether the content is seen on a phone, tablet, or desktop computer, the site will remain easy to understand. Why has this made such waves in the web business? This is remarkably not quite the same as past mobile results of making a different mobile site or a progressively served mobile site.

Responsive web design, originally defined by Ethan Marcotte in A List Apart reacts to the needs of the visitors and the devices they're using. The format changes focused around the size and abilities of the gadget. For example, on a phone, users would see content demonstrated in a single section view; a tablet may demonstrate the same content in two segments.

Why search engine likes responsive design

Search Engines not just proposes responsive web design (or RWD) as the most ideal approach to target mobile users, additionally supports mobile -optimized sites when introducing results for queries made on a mobile phone. This is particularly true when mobile users search for local web services.

There is still some open discussion surrounding the issue of whether a different mobile site or a single, responsive site is the best course to take, but from a SEO point of view, the recent is by and large the better option. Separate mobile sites have their own particular URL and different HTML to their desktop partners, while responsive websites use one URL and one set of pages and folders, making it less complex for Search Engines to crawl and list content.

One URL for One Website

Building a different mobile site has a couple of profits of its own, and in a few cases making a standalone mobile version works well. On the off chance that a site emphasizes a great deal of content (a news website, for example), a responsive form of the site could soon turn into the "scrolling adaptation", with viewers needing to give their pointers a quality work out simply to explore through the content. This is where a mobile site, with content which has been sharply refined for mobile searching, can prove to be useful.

From a SEO viewpoint, one of the primary difficulties postured by having a different mobile site is that you will need to create the authority of this site starting with no outside help, and most separate mobile websites don't rank well in search engines, as they are canonicalized to their desktop computers. On the other hand, redesigning your site as responsive will empower you to keep up your backlinks, and will imply that you can concentrate on your SEO for only single site. This means that the greater part of your links will be approaching to one domain (instead of one mobile site and one desktop website), giving your responsive site a support in the SERPs.

Additionally, if you have a responsive site, you can establish social image for only one URL, and when the site does get branding, wherever the link is seen – whether on a mobile, tablet, or on desktop – the majority of the content will be clear and easy to navigate.

Responsive Design helps battle a high Bounce Rate

Regardless of the possibility that a site is ranking in search engine, if it doesn't work successfully for mobile and tablet viewers, bounce rate will be a serious concern. Mobile sites can experience the bad effects of a high bounce rate if the content they offer is excessively stripped down, or excessively unique from the content offered on the desktop site. Search engines will understand this high bounce rate as a sign that a site isn't providing relevant content to viewers, which is probably to lead a drop in rankings.

A responsively designed site battles this issue by showing the greater part of the same content found on the desktop site, however in a functional way. RWD implies that there is no need to compromise on the content you decide to show, this ensures visitors dependably get the information they are searching for – which keeps them on page!

Visitor Experience is increased

Sites are basically a online tool for sharing content. A user-friendly site makes it simpler for users to discover, attract, and pass on this content. Above all else, responsive design puts an attention on designing for the visitors – and with visitor experience being a great ranking factor element, it makes sense that search engines is encouraging web designers to use RWD.

If users are browsing a site via their mobile or tablet, they should be able to see the webpage content as effectively as desktop users. Let's assume you spot something on a site whilst searching on your computer, and now want to send it to a friend who will see it on their phone. If the site is responsive, and has been designed well, the content will work almost as well on their screen as on yours.


Responsive design helps modern sites speak to modern users; visitors who are increasingly likely to navigate the web using a mobile or tablet gadget, yet who still expect that their desktop experience will be as smooth as ever. Going responsive is the best approach to take advantage of mobile and tablet traffic, and to offer users the best possible user experience.